Defaqto Camera Illustration

August 19th, 2012

Just Finished a commission to illustrate a set of  images for an animation & advertising campaign for Defaqto.
They needed some images to  illustrate their  ’1 to 5 Star Rating’ feature which covers the features in every financial product on the market, ranging from 1 Star (basic), to 5 Star (the most comprehensive).’

1-5 Star Camera Illustrations - Disposable to Top of the range Camera.

1-5 Star Camera Illustrations – Disposable to Top of the range Camera.

I illustrated all the parts of the animation which showed a woman coming into a shop wanting to buy a camera. She looks all confused as she is faced with too many options. But it all gets clearer when the cameras are separated into their 1 to 5 Star Ratings. 1 Star (basic throw away camera) and 5 star (top of the range camera with all the bells and whistles).

Woman parts and facial expressions

Woman parts and facial features

She leaves happily with the camera she wants.

Categories | Illustration

Suit Illustrations

July 23rd, 2012

Commissioned to illustrate many different varieties of suits. The features of suit included Single, Double Breasted, Peak, Standard, Long, Short, Standard and the list goes on. This was for an online application where you can pick and choose your suit preferences before you buy. The suit included the shirt, trousers and waste coat. Here’s a few examples.

Suit Illustrations

Cut Away Colar With Standard Fastenings (Single Back Pleat), Long Single Breasted 3 Button Suit With Pocket Flaps (Back Side Pleats) and Single Pleated Trousers With Vertical Pockets (2 Buttoned Back Pockets)

Categories | Illustration

More features Illustration

June 27th, 2012

Asked to illustrate some objects to give some weight to a companies campaign message which would be mainly on a poster campaign but also an animated short. The message was to show they had lots more features than an ordinary company so i had to show this with the objects they gave. To demonstrate this they chose a snazzy vacuum cleaner with a dull dustpan brush, a lively cocktail / pint of beer and an electric drill / screw driver. Here are the finished images.

Dale Sullivan - Vector Illustration - Vacuum

Vacuum cleaner & dustpan brush

The trickiest illustration was the vacuum cleaner. The first rejected vacuum cleaner looked too old and the second was too space aged. They were happy with this one.

Dale Sullivan - Vector Illustration - Cocktail

cocktail & beer

After adding many more cocktail accessories they were happy with this…

Dale Sullivan - Vector Illustration - Electric Drill

Electric drill and screw driver

More buttons the better…

Categories | Illustration

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