Defaqto Camera Illustration

August 19th, 2012

Just Finished a commission to illustrate a set of  images for an animation & advertising campaign for Defaqto.
They needed some images to  illustrate their  ’1 to 5 Star Rating’ feature which covers the features in every financial product on the market, ranging from 1 Star (basic), to 5 Star (the most comprehensive).’

1-5 Star Camera Illustrations - Disposable to Top of the range Camera.

1-5 Star Camera Illustrations – Disposable to Top of the range Camera.

I illustrated all the parts of the animation which showed a woman coming into a shop wanting to buy a camera. She looks all confused as she is faced with too many options. But it all gets clearer when the cameras are separated into their 1 to 5 Star Ratings. 1 Star (basic throw away camera) and 5 star (top of the range camera with all the bells and whistles).

Woman parts and facial expressions

Woman parts and facial features

She leaves happily with the camera she wants.

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